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“BLUE HEAVEN”

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The art of Sleeping – the first ever luxury art bed collaboration

ZURICH (15 April 2016) — Internationally acclaimed contemporary artist Conor Mccreedy today announced his first ever luxury lifestyle collaboration with world-renown exclusive bedding manufacturer, Bernarda Beds. It is also the very first time for Bernarda to partner with a contemporary artist, creating a seductive and hypnotic truly one-of-a -kind piece of art in the trademark Mccreedyblue colours- called “ Blue Heaven”.“I savour the time I spend in bed and wanted to interpret my dreams, fantasies and passions into a work of art,” said Mccreedy.

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“The rich heritage, dedication to excellence and environmentally friendly materials of Bernarda attracted me to collaborate with them. It was a blank canvas and I was free to start from scratch with my own design of the bed and creative concept. The design of “Blue Heaven” uses the artist’s famous Mccreedyblue pigment combined with the finest white leather and gold/brass pin buttons to create the first “bed as art” concept in the world. The bed is also made from the finest micro wood and silver to create the healthiest most exclusive bed in the world with wood craftsmanship at its finest. The Crafted wood base under the box spring is from Naturally fallen Austrian trees that have been found in the forest. This wood absorbs the humidity and theSilver technology prevents any germs, making this bed extremely healthy refined and luxurious. The mattress is modelled exactly on the artists body and weight, movements and comforts.

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Soon to bee encased in a sleek glass box visual construction with its own air conditioned unit to preserve and protect the creation, it was launched publicly on Friday 15th April at MUBA Mustermesse Basel. It will then potentially be flown to Miami and put on display in the newly created Design District centre of the Miami in December 2016. The creation will then travel to global art exhibitions around the world including Frieze London, Hong Kong Art Basel and New York Frieze. CEO of Bernarda said, “We are thrilled to partner with Conor Mccreedy in taking our top quality beds into the world of contemporary art at the highest level— as they are truly works of art in their own right. Mccreedy’s work beautifully interprets the heavenly art of sleep.”

About Conor Mccreedy
Conor Mccreedy, The international artist is the founder, Chairman and Creative Director of the Swiss based luxury brand CONORMCCREEDY SA . The joint stock company was built on the collection of his original paintings. At the end of 2014 he created his own natural glow pigment known as Illuminatus another unique Mccreedyblue creation that explodes light particles in darkness which demonstrates his innate creativity alongside business acumen. During this period Bloomberg Markets TV conducted an interview and described Mccreedy as the next luxury brand.

About Bernarda Beds
Since establishment of its operations in 1998, the Bernarda group has focused on the manufacture of beds and mattresses of highest quality, constantly spoiling its clients with improved sleep. Under the vision “healthier sleep for a healthier life”, Bernarda has always sought to combine traditional manufacturing quality and contemporary designs with advanced technology and natural ingredients from sustainable sources with constant promotion of health, ecology and development. Already in its early years, Bernarda was able to set globally new standards in sleeping and was recipient of more than 80 international awards for innovation, exceptional quality and exemplary management in the last 18 years. Today the products of Bernarda enjoy in Switzerland, the European Union, Russia, Qatar and the United Arab Emirates a high reputation in the hotel sector. Its clients include internationally renowned luxury brands, including Four Seasons, Ritz-Carlton, Kempinski, Mandarin Oriental, Le Méridien, Westin, Intercontinental, Hyatt, Hilton, Marriott, Radisson, Renaissance, Steigenberger, Mövenpick, Swissôtel, and many others. In addition, Bernarda is specialised in children’s and baby mattresses, medical mattresses for hospitals and nursing homes as well as bed and mattress systems for cruise ships, yachts, boats, caravans and recreational vehicles. With more than 200 employees and a daily production of more than 300 beds and 500 mattresses, the entire production and distribution cycle i implemented within the Bernarda group – technological development and design, purchase of materials, carpentry, sewing, foam processing, assembling of the complete product, and finally logistics and sales. This ensures not only the unparalleled quality of Bernarda’s products, which are always independently tested and certified in numerous scientific tests prior to launch, but also the tireless fulfilment of the wishes and needs of its customers.